Growing Solar Podcast | Ep 2: Solar Marketing 101 (Referrals) with David Murphy
Updated: Mar 12, 2021
On Episode 2 of the Growing Solar Podcast, GreenLancer's Director of Marketing Matt Rea speaks with David Murphy, a long time marketing professional with extensive solar experience. They cover the basics of solar marketing and dive deep on how to capitalize on the most effective marketing channel out there: Referrals.
05:30 What is a referral / psychology of referrals
08:40 5 Steps to an effective referral marketing program
08:47 Communicate value proposition of your solar company
12:19 Importance of simple, straightforward messaging
13:48 Being specific in your referral ask
15:31 Creating an effective referral offer
19:01 How to properly incentivize referrals
20:35 Increasing marketing touch points and staying in front of referrals
21:41 The marketing funnel and nurturing prospects
23:28 Keeping the 'refer-er' informed
25:47 Using adjacent businesses to drive referrals
Looking for more solar content? check out Episode 1 of the Growing Solar Podcast, where GreenLancer Co-Founder and President Patrick McCabe speaks on the founding of GreenLancer, industry trends, and what it will take for massive solar growth in the next few years.
Interested in learning more about how GreenLancer can expedite your solar design and engineering with lightning-fast turnarounds, standardized deliverables, and the most competitive pricing around? Fill in the form to talk to a GreenLancer rep!