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Growing Solar Podcast | Ep 2: Solar Marketing 101 (Referrals) with David Murphy

Updated: Dec 18, 2023

On Episode 2 of the Growing Solar Podcast, GreenLancer's Director of Marketing Matt Rea speaks with David Murphy, a long time marketing professional with extensive solar experience. They cover the basics of solar marketing and dive deep on how to capitalize on the most effective marketing channel out there: Referrals.

05:30​ What is a referral / psychology of referrals

08:40​ 5 Steps to an effective referral marketing program

08:47​ Communicate value proposition of your solar company

12:19​ Importance of simple, straightforward messaging

13:48​ Being specific in your referral ask

15:31​ Creating an effective referral offer

19:01​ How to properly incentivize referrals

20:35​ Increasing marketing touch points and staying in front of referrals

21:41​ The marketing funnel and nurturing prospects

23:28​ Keeping the 'refer-er' informed

25:47​ Using adjacent businesses to drive referrals

Looking for more solar content? check out Episode 1 of the Growing Solar Podcast, where GreenLancer Co-Founder and President Patrick McCabe speaks on the founding of GreenLancer, industry trends, and what it will take for massive solar growth in the next few years.

Interested in learning more about how GreenLancer can expedite your solar design and engineering with lightning-fast turnarounds, standardized deliverables, and the most competitive pricing around? Fill in the form to talk to a GreenLancer rep!


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